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Marketing Your Practice Legally: 4 Tips from OIG
Constantly under pressure to add
new patients, few physicians think
about the legal limitations of
marketing in the healthcare field:
the consequences for improper
marketing are fines up to $10,000
per incident.
The ACOM Healthcare Consulting
Group has prepared this free tip
sheet to help you stay on the right
side of the law.
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Fraud or Lack of Medical Necessity?
by Bharon Hoag, CPC, CHC
Senior Consultant of ACOM Healthcare Consulting Group
Post payment audits of chiropractor charges by the Office of the Inspector General increased by 29% in 2006. Some providers have now paid back hundreds of thousands of dollars and still are not sure why. This article will explore the situation and explain why it exists and what you can do about it.
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Going Cash...Is This Really the Answer?
by Bharon Hoag, CPC, CHC
Senior Consultant of ACOM Healthcare Consulting Group
Over the last several years there has been a trend in which consultants and speakers at professional events are proclaiming that a physician’s only chance of survival is to establish a cash practice. One speaker even stated that if a doctor accepts insurance payments, he is actually trying to serve two masters; apparently implying that if you accommodate the insurance company, you essentially compromise the interests of your patient.
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Six Tips for Better Practice Management
by Bharon Hoag, CPC, CHC
Senior Consultant of ACOM Healthcare Consulting Group
Practice Management Tip #1:
The key to patient compliance is good communication. Follow the communication cycle:
- Tell them what you want
- Why you want it
- Ask for permission
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Action Step:
- You are the authority: don’t ask questions, make statements!
- Tell patients what they need and ask if they want to do it.
- Be clear, be truthful, be convincing.
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